Design logo for a marketing campaign in the wholesale travel industry. Sunquest Holidays specializes in budget travel to popular tropical destinations such as Hawaii and Mexico. Campaign will emphasize the idea of a vacation as an affordable celebration for the entire family. Logo should therefore be festive and child friendly.
Sunquest Holidays
I designed the logo to be very exciting, bright and colorful in order to appeal specifically to parents of young children. As many children’s toys are manufactured with similar vivid colors, the logo acts as a visual cue telling parents it’s not only okay to bring the kids on a tropical vacation, it’s actually a good idea. Run in conjunction with “Kids Fly Free” offers on specific vacation packages, it proved a very successful campaign.
- Illustrator
Art direction, graphic design and production art from concept through completion.
